Social landlord Orbit is offering its residents access to free period products as part of a new partnership with social enterprise Hey Girls.

The move is the latest initiative from the housing provider to support residents experiencing financial difficulties as part of its Better Days programme, which offers free help and advice on a range of issues such as managing finances, health and wellbeing, employability and skills.

Residents will be able to access the products along with other Better Days services via their local Orbit community hub.

All the products provided by Hey Girls are sustainable and the organisation donates 100% of its profit to funding the fight to eradicate period poverty and increasing education around period health.

As well as free period products, Orbit is also introducing new personal care packs for customers who can’t afford essential toiletries such as toothbrushes, toothpaste, shower gel and shampoo. These packs are provided by another social enterprise, Ethstat Ethical, who use their profits to provide food for rough sleepers, help vulnerable people back into employment and support families affected by dementia.

Louise Millington, Better Days Hub lead for Orbit, said: “Everyone has the right to access basic hygiene products, but we know the reality for some of our customers is that they are struggling to afford these everyday essentials. We want our customers to know that we’re here to help by providing practical help to access these products at no cost to them whilst also offering the long-term support and advice through our Better Days programme to help make lasting positive changes to their lives.”

Georgie Nicholson, Contracts and Partnerships Manager at Hey Girls, said: “No one should have to choose between buying period products and other essentials. Through our partnership with Orbit, we’re making sure more people have access to free, sustainable period products when they need them. Orbit’s ‘Better Days’ programme is already doing incredible work to support people facing financial hardship, and together, we’re not just tackling period poverty, we’re breaking down stigma, championing dignity, and ensuring better period health education for all.”