New polling from London Sport has revealed that ‘No Ball Games’ signs are under growing public scrutiny and are perceived to stifle children’s play, as well as hinder community connections.

The survey of over 4,000 adults by Opinium – including a boosted sample of over 500 Londoners – found that over half of Londoners (54%) can recall a ‘No Ball Games’ sign within five minutes of their home.

While the issue can divide opinion, more Londoners support removing ‘No Ball Games’ signs near their homes (40%) than oppose it (31%). The poll found that Londoners think the signs:

• Result in fewer safe places for children to play outside (23%)
• Cause tensions between neighbours (11%)
• Mean people must travel further to be active (10%).

One respondent said: “Removing these signs could encourage more physical activity, social interaction, and a greater sense of community in public spaces.”

Those concerned about removing signs most often cite noise, damage to property and safety as concerns. But many still favour a more balanced solution, such as designated play zones or better-designed shared spaces that allow for supervised play. Another respondent suggested that: “Each neighbourhood should have a ‘ball game zone’ where kids can safely play without disturbing others.”

London Sport’s ‘More Ball Games’ campaign launched earlier this year with the aim of taking down outdated ‘No Ball Games’ signs and unlocking the capital’s public spaces for play, movement, and community life.

Emily Robinson, CEO, London Sport, said: “For too long, ‘No Ball Games’ signs have acted as a visual symbol of restriction in the very places where we need freedom and play. In a city where many families don’t have access to gardens or private space, our streets, estates and green spaces must work harder for children and young people. This data shows people want change. London Sport is calling on local authorities to listen, review where these signs are doing more harm than good, and help create a more active, playful London.”

Poll respondents who support the removal of ‘No Ball Games’ sign cite reasons including helping children stay active, reducing screen time and making it easier for parents to supervise children close to home.

With its poll showing that outdated signage is no longer fit for the needs of communities, London Sport is calling on policymakers and decision-makers, local authorities and housing associations to:

• Take down ‘No Ball Games’ signs and actively promote play as a fundamental right, alongside the benefits of being active
• Reimagine public spaces so they are open, inclusive, and accessible for all forms of play
• Engage in the debate and commit to removing systemic barriers to play, sport and physical activity, particularly in disadvantaged communities.