Main purpose of role

• To create strategic marketing campaigns to advertise HQN services
• Maximise sales opportunities of existing and new services managing the full sales cycle
• To achieve annual membership and income targets by planning and executing marketing and promotional activity
• To maintain sales activity records. Analyse and prepare sales reports
• To support the network team with member engagement, then share feedback and information internally to allow networks, training, events, and other areas of the business to create relevant content, services, and support.

Key areas of responsibility

• Work with the Head of Networks and Operations to develop the membership offer and establish key objectives and activities to deliver annual targets, including the retention and recruitment of new members
• Hit sales and revenue targets set for network memberships and other areas of the business
• Undertake networking, cold calling, advertising, and other means of generating interest from potential clients
• Identify opportunities for campaigns and marketing that will generate increased sales
• Submit regular progress reports on retention and sales against set targets
• Develop and drive new business, contact potential new members, introducing them to HQN services and memberships
• Carry out financial appraisals of the sales opportunities to identify the best deal for both the customer and the company
• Have a good understanding of member benefits and ensure that members, associates, and colleagues are aware of them
• Help to develop marketing collateral to support delivery
• Contribute to the strategic and annual business plans, providing advice, guidance, and insight on membership issues
• Maintain and grow membership income levels and identify relevant income generating opportunities for the business
• Build and maintain long lasting relationships with members nurturing key members and providing support to other members as required
• Oversee all membership administration as relevant to the role including maintaining status records, keeping the membership database updated, establishing monitoring systems to ensure all member activity is recorded, etc
• Ensure the HQN website is up to date with the latest member benefits, customer account details and relevant information
• Identify and action opportunities to benefit members across the wider business, including training, events, and consultancy
• Represent HQN as appropriate and raise the profile of HQN and its membership offer
• Develop strong working relationships with the executive team, senior managers, and the delivery team
• Attend network annual conferences and large events (both in-person and virtually) to engage with customers and promote networks
• Undertake duties and responsibilities as may be required by your line manager or directors.

Person specification

• Experience in sales, sourcing and bringing in new business and building relationships with customers
• A broad relationship and project management skill base enhanced with experience of marketing/communications
• Excellent written and verbal communication skills and knowledge of communication best practice
• Excellent influencing skills and an ability to forge effective working relationships with members and colleagues across a wide range of disciplines and seniority
• Proactive and innovative, continually challenging the status quo
• Data interpretation and analysis.

Sales and marketing

• Solid, evidenced experience of successfully selling and marketing in a similar environment
• Proven track record in sales, business development and winning new business
• Proven track record of increasing revenue through generation of leads
• Commercial sense/acumen
• Ability to identify customer requirements, needs and challenges
• Ability to think creatively
• Well-developed research and investigative skills to seek out opportunities.

Sector knowledge

• Knowledge of the housing sector is desirable
• Understanding of the challenges facing the industry at present with ability to turn this into products and services which are attractive to members and potential members.

Key Competencies

•  Personal drive & delivery
• Judgement & decision making
• Role model & coach
• Team worker
• Running the business responsibly and understanding risk
• Customer focused
• Commercial and business thinking.