Suitable for:       All What does this mean?

We don’t deliberately aim to stigmatise or stereotype others – however, language, attitudes and behaviours can inadvertently add to the negative experiences of residents. As well as challenging the media and government to avoid negative stereotyping, we also need to consider our own part in this as housing professionals.

This session will provide delegates with an opportunity to reflect on the causes and impact of stigma, reflect on their own language and behaviours and develop positive ways to champion their own professional reputation, that of their organisation and the wider sector.

Importantly, it will help delegates to identify how to challenge negative stereotypes in a positive way. The course will be very practical and interactive based around a mixture of scenarios that delegates will be able to relate to with break-out rooms and activities.

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    The course will cover:

    • What is stigma and stereotyping?
    • The impact on residents and the housing profession
    • Avoiding stigma and stereotypes – the impact of language
    • Tone of voice
    • Challenging stigma and stereotypes
    • Being an advocate for the profession
    • Working with residents to develop mutual respect and understanding
    • Building your professional relationship.

    What will delegates learn?

    Delegates will:

    • Develop an understanding of the impact of stigma and stereotyping
    • Understand the impact of their own language, behaviour, and conduct
    • Have the ability, and understand the most appropriate way, to challenge  others who contribute to the stigma and stereotyping of social housing
    • Be able to recognise and avoid stigmatising language and behaviour
    • Develop techniques to be an advocate for the profession.

    Who should attend?

    This session is relevant for everyone, whatever your job role or position, who is passionate about tackling stigma and negative stereotypes.

    It is essential for:

    • Managers and supervisors
    • Heads of service
    • All frontline staff
    • HR professionals.
  • Our trainer

    Debbie Larner has worked in the social housing sector for over 30 years within both local authorities and housing associations before moving on to join the professional body – the CIH – where she was Head of Practice. In that time she developed expertise in in a number of areas including housing and asset management, resident engagement, health and safety (specifically building safety post Grenfell). She has also co-led research into the future of social housing, stigma and stereotyping in housing and the role of the housing professional. She has also developed the professional standards for the sector and, as part of this work has a strong interest in how organisations can develop strong values-led cultures, create inclusive behaviours and act as ambassadors for the profession to challenge the stigma and stereotyping in social housing. She is an experienced public speaker, chair and trainer.

We can bring this course to you.
If you have five or more staff interested our in-house training offers great value for money.

Complete the form below and we’ll be in touch.