duration

Location
Virtual

Roshan Roberts will talk about how the social housing sector – and comms professionals in particular – can do more to support its residents and the communities we serve, in particular people from diverse backgrounds and younger age groups – which are often deemed ‘hard to reach’.

  • Read more

    Are they hard to reach – or are you?

    Communicating with younger residents and people from diverse backgrounds is often described as one of the sector’s biggest challenges. But what if the real issue is not that people are ‘hard to reach’ – but that organisations can be hard to understand, hard to connect with, or hard to trust?

    In this final session of Comms Fest, Roshan will challenge you to rethink how you engage residents and communities. Drawing on her experience of building inclusive spaces and communities, Roshan will explore how communication can move beyond broadcasting messages to building trust, confidence and genuine relationships.

    This session will look at inclusive language, empathy, confidence and connection – and what you can do to make engagement feel more human, relevant and meaningful.

  • Our speakers

    Roshan Roberts, Radio Producer and Broadcast Journalist
    Roshan Roberts is an award-winning radio producer and broadcast journalist, best known as the co-founder of Dope Black Women.

    Roshan is an experienced speaker and advocate for Black feminism, mental health and intersectionality. Passionate about diversity, empowerment and equality, Roshan speaks on the challenges faced by Black individuals in the workplace and in society, addressing issues of race, gender and identity. Her speaking engagements focus on empowering underrepresented communities, with a specific emphasis on mental health, sexual well-being and gender/race issues.

    Jon Land, Head of Content, HQN
    Jon joined HQN in October 2015 after five years as editor of 24housing magazine. A journalist by profession, he started his career at the Hereford Times before joining allpay in 2005 to establish the 24dash.com news website and 24housing magazine. At HQN, Jon leads on business development and external relations.
  • Programme

    9:30am Welcome and introductions

    9:35am Roshan Roberts

     Rethinking the challenge

    • Challenging the idea of ‘hard to reach’ and asking whether organisations can instead be hard to understand, hard to connect with or hard to trust
    • Exploring the barriers housing providers can create through tone, language, channels and approach

     Communicating with confidence and inclusivity

    • Looking at how inclusive language can help organisations communicate more effectively with younger residents and people from diverse backgrounds

     From engagement to community

    • Moving beyond one-way messaging to create real conversations, stronger relationships and a greater sense of trust
    • Reflecting on the role communications teams can play in supporting community connection and helping people feel heard

     Q&A, wrap up and key takeaways

    10:35am Discussion with Comms Fest voices at the end of the event series

    11:00am Close

  • Cancellations and substitutions

    If you are unable to attend an event or public training course, please let us know in writing (email is fine) at least 48 hours before. Please email [email protected]

    Otherwise, a cancellation fee of £60 plus VAT will be chargeable.

    If you are using a package place to attend and do not inform us within the agreed time frame, then a place will be taken to cover your non-attendance.

    Cancellations must be made in writing, and will be acknowledged by HQN Limited.

  • Price and booking

    Bookings are closed for this event.

    If you experience any issues when submitting your booking, please email [email protected] with the name and date of the session along with the delegate name(s), email address(es) and job title(s) and we'll process the booking for you.

Dates



 

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