duration

Location
Virtual

In this session, Tom Palmer, Director and Co-founder of Ocean City Media, will draw on his career at the BBC and working with different sectors to highlight the importance of storytelling and authenticity in shining a light on positive practice in the social housing sector.

  • Read more

    Trust is central to effective communication and this session will explain how to use authentic messaging to build credibility and influence.

    Drawing on examples from annual reports to major public service campaigns, we’ll look at why a lot of core communication fails to land and what works instead. The focus is practical, human and grounded in everyday organisational reality.

    This session is designed for teams involved in communication, engagement, strategy, policy, tenant involvement or leadership. It explores how authentic stories – told by the right people, in the right way – can strengthen trust with residents and increase influence with stakeholders.

    Attendees can expect clear frameworks, real-world examples, and practical tools they can apply to reports, campaigns, engagement activity and everyday communications.

  • Our speakers

    Tom Palmer, Director, Ocean City Media
    Tom founded OCM with fellow BBC editor Samantha Smith and filmmaker Chris Quevatre in April 2021.

    He has spent the last decade leading successful digital strategies for the BBC and delivering significant audience growth through website and social media platforms.

    As well as working for BBC South West, Tom has also worked for BBC World languages, supporting digital teams in Kenya, Tanzania and Somalia.

    Prior to joining the BBC Tom worked mainly in print journalism, starting at the Plymouth Herald before stints at the Press Association and Yorkshire Post and has been a defence reporter, political editor and news editor.

    Tom’s corporate experience includes leading a digital media team to bring investment to Leeds and working with some of the biggest marketers and brands in the UK.
  • Session outline

    Why trust matters more than ever in communication

    Why reports, strategies and campaigns often disengage audiences

    Controlling your own narrartive: common mistakes and how to fix them

    A plan – how to turn day to day activities into stories which inspire change

    Discussion / Q&A

    • Applying the approach to your own work
    • Shared challenges and examples from across the sector
  • Cancellations and substitutions

    If you are unable to attend an event or public training course, please let us know in writing (email is fine) at least 48 hours before. Please email [email protected]

    Otherwise, a cancellation fee of £60 plus VAT will be chargeable.

    If you are using a package place to attend and do not inform us within the agreed time frame, then a place will be taken to cover your non-attendance.

    Cancellations must be made in writing, and will be acknowledged by HQN Limited.

  • Price and booking

    Bookings are closed for this event.

    If you experience any issues when submitting your booking, please email [email protected] with the name and date of the session along with the delegate name(s), email address(es) and job title(s) and we'll process the booking for you.

Dates



 

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