A housing association has announced the appointment of two experienced sector leaders to its executive team.

Julia Prichard (pictured) joins as the newly created Chief Tenant Officer at Saffron Housing Trust and will be leading end-to-end tenant services, including asset management, DLO, contact centre, insight and resident engagement.

Julia has a wealth of sector leading expertise in tenant experience and played a pivotal role in leading customer experience and insight across the whole of Places for People’s 500,000 customers and 12,000 colleagues.

Malcolm O’Brien joins Saffron as Chief People and Change Officer, to lead an ambitious change agenda. Malcolm is a seasoned executive and non-executive director, having most recently led on the integration of Swan Housing Association into Sanctuary Housing Association.

Saffron’s CEO, James Francis, said: “I am delighted that we have been able to attract such considerable talent to Saffron. I am confident that Julia and Malcolm will provide the depth of leadership we need to continuously improve tenant experience and create a culture that truly enables this.”