Universal credit claimants will have to search for jobs outside of their specialism from the fourth week of their claim, rather than from three months as is currently the case.

If they do not make a “reasonable effort”, they will be put under sanctions. It comes as part of a DWP effort to get 500,000 job seekers into employment.

Work and Pensions Secretary Thérèse Coffey said: “Helping people get any job now, means they can get a better job and progress into a career.

“Way to Work is a step change in our offer to claimants and employers, making sure our jobcentre network and excellent Work Coaches can deliver opportunities, jobs and prosperity to all areas of the country.

“As we emerge from COVID, we are going to tackle supply challenges and support the continued economic recovery by getting people into work. Our new approach will help claimants get quickly back into the world of work while helping ensure employers get the people they and the economy needs.”

Chancellor of the Exchequer, Rishi Sunak said: “It’s important that everyone has the opportunity and support to find a good job to help them get on in life.

“That’s why we’re doubling down on our Plan for Jobs with this new campaign to harness the talent of jobseekers and support employers to fill vacancies, find work and create new opportunities.

“Together we will boost this country’s jobs-led recovery.”