1 day





Suitable for:       I What does this mean?

Getting your messages across through storytelling.

Storytelling is a great way of engaging with people and getting your key messages across. It’s an effective way of attracting interest and making things real.

By applying storytelling techniques you can enhance your reports, presentations and meetings. You can transform the way people think and feel about your work as well as build trust and amplify messages.

It can be used in many different situations – meetings with colleagues, engaging with residents, presenting to boards, producing reports (including annual reports). And can be applied across all service areas.

Utilising skills honed in newsrooms from major newspapers to the BBC, this course will teach you how to identify and structure stories that will build trust with the audiences you want to engage.

It’s a practical session with time to try out techniques.


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    What will delegates learn?

    By the end of this you will be able to:

    • Understand how to identify an engaging story within your work
    • How to structure a story so it applies to your work and will best engage your audience
    • Understand how to interview
    • Understand fundamental safeguarding and legal risks and how to provide balance and fairness
    • Understand audience behaviours and social media opportunities/risks.

    Course programme

    • What’s a story?
      Understand how to identify a story, what makes stories engaging and relatable to audiences and how universal themes can make your content travel to a big audience.
    • How to structure a story
      How do you structure your story to catch and keep your audience’s attention? How do you make your key messages resonate to change the way people think and feel? The power of editing to elevate and enrich your work.
    • Interviews
      Identifying the best messenger, writing an authentic script / questions to showcase key messages, preparing yourself and your contributor and the importance of accuracy.
    • Balance, fairness and the law
      How to be fair to the contributor and yourself, what is balance and why is it needed? The difference between opinion and editorial responsibility, fundamental safeguarding and legal skills.
    • Social media
      The opportunities and risks of social media, the difference between your platform and 3rd party platforms, are you ready to engage?

    Who should attend?

    Anyone at any level who needs to communicate their or their team’s work. It’s particularly relevant to those who deliver presentations or public speaking, those who need to engage residents, service users, board members, other departments or teams they manage.

  • Our trainer

    Tom Palmer has worked as a senior editor and project manager for 15 years, managing projects with a wide variety of OCM clients including local authorities, major businesses, start up enterprises and charities.

    Recent storytelling video campaigns have included Plymouth City Councilthe Real Ideas Organisation and a public health campaign for Kent County Council.

    Tom has led BBC digital teams in the UK and in East Africa, delivering significant audience growth on website and social platforms. For BBC South West he led an editorial team of more than 80 journalists and staff covering the pandemic on TV and online.

    He has a passion for housing and social issues and throughout his career and has looked to tell stories which focus on solutions to challenges and showcase positive change.

  • Testimonials
    • ”People like Tom Palmer have the answers and hopefully the more people who take up these day style courses will ‘get-it’ and make a difference within their organisations by use of different media to get their messages out and construct great reports visually”

    • ”The content of the training was great, exactly what I needed it to be. Tom was very knowledgeable and broke the sessions up really well. For a full day training on Zoom I couldn’t have asked for a better experience. I think zoom also enables participants from all over the country to get together as opposed to choosing the course nearest to them.”

      Onward Homes

We can bring this course to you.
If you have five or more staff interested our in-house training offers great value for money.

Complete the form below and we’ll be in touch.