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Getting to grips with annual reports – are we getting any better?

  • Type HQN Event (Virtual)
  • Venue Virtual workshop
  • Start 09 Feb 2022 10:30
  • End 09 Feb 2022 13:30


Getting to grips with annual reports – are we getting any better?

Virtual workshop

Turn your glossy brochures and fancy e-zines read by no one into something useful to tenants.

Housing providers are heading for trouble with the Regulator if they don't sort out the quality of their annual reports.

The RSH has warned landlords that the yearly reports to tenants are mandatory and should explicitly tell them how well (or how badly) they are performing.

RSH chief executive, Fiona MacGregor, has been banging this drum for some time. She told the CIH conference back in September that transparency is one of the key planks to building or re-building trust.

Annual reports play an important role in making organisations more transparent to their residents – so facts, figures and essential messages – such as that 2022 rent rises are key.

Unfortunately, here at HQN, we don't think many of the annual reports we see are fit for purpose.

The flaws include:

  • Lots of unsubstantiated boasting (we are fantastic)
  • Too much jargon and corporate bluster
  • Pointless meandering introductions from the chair
  • Spellbinding graphics that contain no actual information
  • Zero comparative data – a claim of 95% customer satisfaction looks great until you are named and shamed by your residents in the national media
  • No sign that tenants have been asked what they want to see in these reports (in fact it is often impossible to discern the intended audience at all).

But fear not. At this one-day masterclass, led by HQN chief executive Alistair McIntosh with former national newspaper journalist John McJannet and housing comms professional and transparency expert Sue Fox, we will give you everything you need to transform your annual reports from a glossy and vacuous PR exercise into something truly worthwhile and Regulator approved.

We’d love to see what you’re working on at the moment so please send us a copy of your annual report to 

Confirmed speakers:

  • Alistair McIntosh, Chief Executive, HQN
  • John McJannet, national newspaper Journalist
  • Sue Fox, Senior Consultant (Associate), Hough Bellis
  • Ben Horrigan, Managing Director/Video Producer, Studio 91 media.
  • Rod Dugher, Director of Housing, Golden Lane Housing
  • Caroline Lamprey, Communication and Involvement Manager, Golden Lane Housing
  • Gemma Richmond, Involvement Officer, Golden Lane Housing.

What you’ll get out of this session:

  • Understand what the UK housing regulator is looking for from your annual report
  • Get some top tips on producing effective annual reports - from learning how to write attention-grabbing copy to exploring new formats such as video
  • Hear experiences and case studies from sector colleagues
  • Have a chance to quiz the experts.

This event is highly recommended for members of the following networks. Not a member? Click the below links to find out more:

The Housing Quality Network | The Innovation and Technology Network | The Leasehold NetworkThe Health and Safety Network | The Asset Management Network | The Residents Network | The Strategic Network | The Housing Management Network | The Housing Finance Network | The Rent Income Excellence Network | The Equality, Diversity and Inclusion Network.

You may be interested in these events taking place on 22 February: I can see clearly now – are you ready for the “access to information scheme”? and 9 March: You think GDPR is all over…….it’s only just begun.

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Delegate fees:
1 delegate: £200.00 *
2 delegates: £175.00 *
3+: £150.00 *

Members of any HQN network:
1 delegate: £175.00 *
2 delegates: £150.00 *
3+: £125.00 *

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* Please note that all prices are subject to standard VAT. Byte Size members do not qualify for member discounts or free places at this event. Please call 01904 557150 for more information.


Click here to download the programme

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