Events

A major challenge for communicators is ensuring that our messages land in every community – and that we reach as much as our audience as possible.

Many so-called ‘national’ or ‘regional’ communications campaigns tend to speak to the same audience segments. Those that miss out are more often than not those from black, Asian and minority ethnic groups.

Our organisations are committed to diversity, and movements such as Black Lives Matter are providing a catalyst for changes in our society – but are we doing enough to attract, retain and nurture diverse talent?

In this session Leicia Feare – who is currently leading comms around the vaccination programme for the NHS’s BAME workforce – will explain why she’s talking to comms people about race and ripping up traditional comms strategies so that health messages reach a much wider audience.

We will also hear from News UK’s Mark Hudson who will outline his plans to bring more diversity into newsrooms of the future – and why that could be so important to the survival of newspapers.

Speakers:

• Mark Hudson, head of early talent – News UK  
• Leicia Feare - communications and engagement lead for the NHS Diabetes Programme and lead for vaccination comms to the BAME NHS workforce.   

About Comms Fest 2021

Communications has never been so necessary!

Everyone has an opinion on how messages should – or shouldn’t – be put across.

But those of us who have steered our organisations to speak with clarity, empathy and timeliness throughout the Covid-19 pandemic will have enhanced the reputation of our brands and built a new, deeper relationship with our audiences.

It’s been a tough year and we know you’re probably feeling exhausted.

Comms Fest 2021 is a chance for you to get off the treadmill for a few hours each week and recharge your batteries.

Throughout the month we’ll be hosting sessions that give you a chance to reflect, to learn and to refresh including:

• A series of masterclasses to explore the latest best practice in key areas of comms
• Presentations, panel debates and expert analysis on the future of our industry from those inside and outside of the sector
• A chance for people from different organisations to meet up and share their comms challenges over a brew and a cake.

So come and join us, connect with friends, and get set for the year ahead. You’ve earned it!

Further sessions in the CommsFest2021 month will include:

Monday 1 February 2021, 10am–11am – Redefining the role of communications, public relations and marcomms: The Dublin Conversations – a better map and toolkit to survive and thrive

Thursday 4 February 2021, 10am–11am – Social media masterclass: what’s next for social media?

Friday 5 February 2021, 10am–11am – The CommsFest Un-Conference

Tuesday 9 February 2021, 10am–11am – Comms and leadership: What has Covid taught us about the role of communications within our organisations?

Thursday 11 February 2021, 10am–11am – Crisis Communications Masterclass: The lifespan of a crisis

Thursday 18 February 2021, 10am–11am – Masterclass: Influence and change: delivering successful campaigns

Friday 19 February 2021, 10am-11:30am – Masterclass and panel discussion: Access to information – what does it mean for housing associations?

Tuesday 23 February 2021, 10am–11am – Panel discussion: Power without responsibility: what’s the future of the media and is it really losing its relevance?

Thursday 25 February 2021, 10am–11am – Masterclass: will 2021 be the year that video kills the press release?

Friday 26 February 2021, 10am–11am – The CommsFest Un-Conference

The booking form for this session is below. To book the whole month please book here.

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