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Building strategies – understanding regional housing markets


Building strategies

From the macro to the micro – understand where the UK housing market is going to build your local development strategies.

HQN is teaming up with property intelligence specialists Hometrack for a series of events to help housing associations and local authorities build successful development strategies.

The Hometrack team will provide the lowdown on where the UK housing market is headed over the next 12 months and beyond –nationally, regionally and locally.

Every event will be tailored specifically to the region in which it is taking place with Hometrack tapping into its extensive data bank to provide expert insight and guidance.

And to help make the day as useful as possible, Hometrack are keen to hear from delegates in advance about the local property markets they would like information on – and the specific development challenges they face. You can send your questions to

Key themes to be explored include:

  • Predictions for the UK housing market in 2018
  • Analysis of affordability, rents and price trends in your local area
  • Learning from key development players
  • The local authority perspective on land and planning issues
  • Development opportunities and risks.

You will also get to hear from key development players including housing associations and local authorities with HQN chief executive Alistair McIntosh overseeing proceedings.

With the government promising to build 300,000 homes a year by the end of the current Parliament, housing providers are under pressure to develop across all tenures.

But as RPs look to take a more commercial approach, do they have a comprehensive understanding of their local housing market to be able to compete in the same space as established private developers?

Local authorities are also expected to play their part – not only in terms of land and planning but by building affordable homes again.

Regardless of what type of properties are being developed or where in the country they are built, being able to access accurate and up-to-date information on key factors such as land availability, house prices, affordability and rents is essential. These events will help provide you with some answers.

Here are the key sessions and speakers:

  • The North West residential market outlook – what the data tell us – Alex Rose and Ross Allan, Hometrack
  • North West housing market Q&A – what are the key issues in your area? Ask the experts – Hometrack
  • Growing supply in the North – Gillian Roll, Home Group
  • The challenges of development in a low value area – Jon Lord, Bolton at Home and chair of the Greater Manchester social housing providers group
  • The Greater Manchester approach to housing – Paul Dennett, Mayor of Salford and GMCA Housing Portfolio Holder
  • Development and planning update – Suzanne Benson, Trowers & Hamlins

Overseeing proceedings will be HQN chief executive Alistair McIntosh.

This event is essential for the following:

  • Chief executives
  • Development directors
  • Finance directors
  • Development and regeneration teams
  • Housing strategy teams
  • Home ownership teams
  • Policy people
  • Comms/PR/marketing teams
  • Management teams
  • Board members
  • Academics.

About Hometrack

Hometrack provides tools that enable clients to gain detailed insight into the dynamics of housing affordability at a local area level. This insight is used to inform critical decisions on new build land appraisals, planning negotiations, asset management decisions and investment strategy.

Hometrack is part of ZPG Plc, owner of some of the UK’s most trusted digital platforms including Zoopla, uSwitch, PrimeLocation and Property Software Group.

Alex Rose, Director of Residential Real Estate Solutions

With 14 years’ experience working with home builders and housing associations, Alex possesses a wealth of knowledge about the UK housing sector and has a proven track record of delivering new propositions to meet the needs of changing markets. Prior to joining Hometrack in July 2015, Alex was responsible for driving Zoopla’s Property Development business. During his time with Zoopla and a six-year tenure at Rightmove, Alex developed an expert understanding of the roles that Big Data and digital channels now play in the housing sector. Since joining Hometrack Alex has been able to unlock Hometrack’s proprietary data sets to help clients manage development risk, optimise pricing and asset strategy.

Ross Allan, Senior Business Development Manager

Ross leads on developing new propositions and solutions to meet the needs of public sector and registered provider clients within Hometrack, the UK’s leading provider of residential property market insights. With 14 years’ experience working in the public sector, Ross brings his comprehensive knowledge of the impact of legislation on social housing providers and the UK housing sector to support his clients in fulfilling their asset management and development strategies.

This event will also be held in Birmingham and London.

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Further information

Delegate fees:
Full price: £289.00 *
Members of any HQN network: £209.00 *
Early Bird: £259.00 *

* Please note that all prices are subject to standard VAT. Please call 0845 4747 004 for more information. Early bird ends Friday 23 February 2018.

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Cancellations and substitutions:

A full refund will be given if a cancellation is made 28 calendar days or more prior to the event, and a 50% refund if a cancellation is made 15-27 calendar days prior to the event. We regret that no refund can be given if a cancellation is made 14 calendar days or less before the event.

Cancellations must be made in writing, and will be acknowledged by HQN Limited. There is no refund for non-attendance, but delegates may be substituted at any time.


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