Social media for HR

Learn how HR professionals can use social media to deliver HR services, engage with employees past present and future, and use social media to enhance the effectiveness of the HR function.

Social media for HR

This course will…

Help you to utilise existing social media to get the best from it, whilst managing associated risks, and support your managers and leaders and others in the organisation to embrace the use of social media. It will also help you to develop an action plan for launching and improving social media within your organisation.

Delegates will learn to…

  • Select, launch and use the most appropriate internal social media for their organisation
  • Use social media to deliver HR services
  • Build a better employer brand through use of social media
  • Get themselves and others in the organisation to use social media more effectively, whilst minimising associated risks
  • Design appropriate social media content for their organisation.

Workshop outline

  • Understanding social media and its potential uses for organisations
  • Examining the risks associated with social media and planning how to overcome them
  • The impact of social media on employer brand and planning how to improve this
  • How to use social media for employee engagement
  • The role of internal social media
  • Designing content for social media inside and outside the organisation.

Who should attend?

HR, OD, L&D and communications leads and everyone with line management responsibility in your organisation.

Social media for HR

Gary Cookson

Team leader Gary Cookson

Gary Cookson has held several senior HR roles across various sectors, including 12 years in housing. He has delivered CIPD, ILM and CIH programmes for many years. He speaks regularly at conferences about leadership and HR, and is a social media expert. 

training track record

HQN has a track record of helping organisations achieve real and lasting performance improvements. If you are interested in accessing this training package, please contact us by emailing