Social landlords – how media aware are you?

Social housing is in the headlines. Both the main political parties now agree that there must be a major expansion in new builds as demand continues to outstrip supply. The appalling fire at Grenfell Tower has raised fundamental questions for the sector and the ability of social landlords to cope with the inevitable media backlash from such a disaster, driven by the burgeoning power of the internet. 

Social landlords – how media aware are you?

How media aware are you? This in-house workshop examines three main themes: 

  • Positioning your organisation in the new media landscape 
  • Corporate opportunities 
  • Handling crises and threats to reputation. 

Communications channels: the 24/7 wheel, mainstream media and websites 

  • Newspapers – local and national 
  • Broadcast – TV and radio 
  • Internet – emerging ecosystem. 

Your publishing house. Are you getting your news out from your website? Who are your audiences? 

  • Press releases 
  • Reports 
  • Infographics 
  • Blogs - Vlogs 
  • Videos 
  • Twitter 
  • Facebook 
  • LinkedIn. 

Challenges 

  • Speed 
  • Brevity 
  • Language 
  • Demographics 
  • Intensity. 

How will you handle a crisis? 

  • Who is in management control? 
  • Will you be able to react quickly? 
  • Can you cope with the extra workload? 
  • Emergency offsite location 
  • Be prompt, accurate and confident 
  • Is your IT up to scratch? 

What journalists will want to know 

  • What happened 
  • When 
  • Why 
  • Who is responsible 
  • Will it happen again. 

The emergency toolkit 

  • Your objectives 
  • Citizen reporters 
  • How to prepare 
  • Potential risks 
  • Understanding the crisis 
  • Media demands 
  • Monitoring 
  • What to say 
  • Key messages 
  • Being door-stepped 
  • Press releases 
  • Trained, authorised spokespeople 
  • Contact centre. 

Specifics 

  • Interlinking with business continuity plan 
  • Countering rumours/fake news 
  • Know your stakeholders – internal and external 
  • The dangers of “no comment”. 

Who should attend? 

All chief executives, senior managers, leaders and board members, as well as potential management staff likely to be appointed to a crisis team including media and communications officers. 

John Fryer

John Fryer John Fryer

John Fryer advises housing organisations and private sector companies on how to interface with the media, including exploiting opportunities on the internet as well as handling press and broadcast interviews. John is a highly experienced journalist, having been business and industry correspondent for The Sunday Times and BBC News, and Editor of the Business News on Radio 4’s Today Programme. He was also Head of Communications at the Financial Services Authority, the main City regulator. John is a tutor in strategic management and holds a Masters Diploma from the Chartered Institute of Management.

 

training track record

HQN has a track record of helping organisations achieve real and lasting performance improvements. If you are interested in accessing this training package, please contact us by emailing training@hqnetwork.co.uk

Social landlords – how media aware are you?